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A brand transformation realized through the launch of an innovative website that redefines industry standards with a new model and approach to the industry.
Art Direction
Website
Experience & Website Design
Goosehead Insurance aimed to redefine insurance modeling by offering clients clear, transparent access to high-value services. The core challenge was ensuring the website was both functional and intuitive. Through industry research and close collaboration with stakeholders, developers, and customers, we mapped out user flows and refined interactions to deliver a seamless experience that effectively shares this new business model while meeting customer needs.
The redesigned website blends modern brand visuals with intuitive user journeys, offering tailored experiences for different user needs, whether to inform or purchase. With transparency as the core theme, the site prominently features key metrics and data, making it easy for users to access relevant information quickly. The result? A streamlined platform that builds trust and enhances accessibility for Goosehead’s customers.
