Insurance

Goosehead

A brand refresh via a new website offering a new approach to the typical industry models.

Role

Art Director

Scope

Website

Category

Print and Digital Design

FRAMING HOW-TO SOAR

Goosehead Insurance wanted to optimize the way modeling works in insurance. They needed a fully functional website that offers clients complete and transparent access to the widest range of carriers, instead of a single carrier with low benefits to the customer. After conducting industry research and talking with stakeholders, the next step was wireframe user flows and interactions.

A website redesign with a birds eye advantage

The new website combines the allure of fresh brand visuals while retaining the recognizable Goosehead green, with a richer and more transparent experience for the user.

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LET'S DESIGN
SOMETHING!