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Developing and refreshing a brand's essence, website, and web application aimed at helping employers engage with and support their employees' health and wellness journeys.
Brand and Product Direction
Website, Web App, Product Strategy, Research, and Brand Guidelines
Brand Development & Product Design
The EHE project was grounded in the theme "The Art of Health," which guided both the design and the brand vision. The goal was to refresh the brand and create a digital experience that effectively supported employers and employees in their health and wellness journeys. The website and web app needed to serve as accessible tools, not only providing valuable health resources but also offering personalized, actionable insights. By carefully addressing the needs of both employers and employees, we created a platform that improved health outcomes and drove engagement.
To reflect the Art of Health, the website design strategy focused on a human-centered approach, bringing warmth and accessibility to the user experience. The site served as a resource hub, guiding employers and employees seamlessly through health content with easy access to member-only features. The web app empowered employees to track health goals, schedule appointments, and connect with health mentors. With intuitive information architecture and mobile optimization, the platform ensured easy navigation and improved engagement. This, in turn, boosted organic search rankings, increased traffic, and contributed directly to EHE’s business growth by attracting more users to the platform.
With Apple Watch integration, the web-based health application provided real-time data to keep users engaged with their health goals. The Art of Health was embodied in the design by creating an intuitive interface that allowed users to monitor their progress and interact with mentors. Real-time engagement, along with goal tracking, ensured users stayed on course, offering immediate support and fostering continuous interaction with the platform.
