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Developing and refreshing a brand's essence, website, and web application aimed at helping employers engage with and support their employees' health and wellness journeys.
Brand & Product Direction
Website, Web App, Product Strategy, Research, and Brand Guidelines
Brand Development & Product Design
EHE was undergoing a brand and digital refresh anchored in the theme “The Art of Health.” The ambition was clear: reposition preventive healthcare as something personal, accessible, and actionable — not clinical or transactional.
The challenge was aligning brand narrative, employer value, and employee engagement into one cohesive digital ecosystem.
My role was to lead the experience strategy and translate the brand vision into a scalable product system across web and web app.
Strategy & System Design
I approached the platform as two connected journeys:
The public website became a trust-building and education layer. It clarified value, outcomes, and differentiated EHE from traditional health vendors.
The web application became the action layer — where employees could set goals, track progress, schedule appointments, and engage directly with health mentors.
The system needed to feel cohesive across both spaces.
To embody “The Art of Health,” we designed around three principles:
Information architecture was simplified. Navigation reduced friction. Mobile optimization ensured employees could access tools when motivation struck not just at a desk.
As an Art Director, I focused on visual hierarchy, tone, and interaction consistency to make the experience feel human and supportive rather than institutional.
As an Art Director, I focused on visual hierarchy, tone, and interaction consistency to make the experience feel human and supportive rather than institutional.
Product Features & Interaction
Apple Watch integration wasn’t just a feature add — it reinforced accountability and daily engagement. Real-time data created continuity between physical behavior and digital support.
