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An educational and outreach initiative designed specifically for healthcare professionals (HCPs) managing patients with Bruton's Tyrosine Kinase (BTK) disorders.
Group Art Supervisor
Dynamic Display Ads & Microsite
Service Design
When tasked with the AstraZeneca BTK campaign, the goal was to provide HCPs with up-to-date information on BTK's role in malignant B-cells, all while navigating the constraints of a generically branded style. The result was an educational platform that captured attention and engaged HCPs, offering meaningful insights into the condition and treatment options. This approach directly addressed the educational needs of the audience. The display ads and microsite delivered vital resources, all while ensuring strict adherence to regulatory guidelines.
To enhance the user experience, the microsite was designed for simplicity and functionality. Drawing from developmental milestones, the design ensures key information is easy to digest and access. The 3D video introducing the relationship between B-cells and inhibitors immediately captures attention, turning a complex subject into an interactive, engaging learning experience. This strategy not only made the content accessible but also reinforced AstraZeneca’s commitment to clear, impactful education.
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In a crowded digital space, standing out is critical. To tackle banner blindness and increase click-through rates, dynamic display ads were implemented. This approach not only overcame ad fatigue but also ensured the campaign’s visibility in a sea of competing messages, driving better engagement and interaction.
