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A brand refresh with a toolkit of resources and a sales apppliation to target new marketers and bridge a national to global gap.
Design and Product Direction
Websites, Visual system, Brochures, Event Materials
Brand Management and Digital Design
The essence of the concept design of Comcast Spotlight represents the vibrant and dynamic media buying offerings in a clear and delightful way by leveraging an array of artwork components in the brand toolkit to create enhanced and compelling graphic treatments. This allows the brand to be flexible and evolve while retaining the signature Comcast Spotlight brand identity.
Whether a marketer at an SMB or a media agency buying on behalf of a client, the Comcast Spotlight web application was developed as an interactive tool to guide advertisers to the features that are most relevant to their objectives. The on-screen prompts help users navigate through the app to learn more about the Spotlight advertising solutions.
As part of an informational tool kit, the advertising and sales division one-pagers help spark potential clients' interests through a message that is clear, focused, and concise. A good layout should ensure the reader is able to easily identify the key areas of the page, including your main selling points, testimonials, and your Call To Action (CTA) so that they are able to take the right actions.
How to celebrate a milestone for a marketing and sales division? Pull out all the stops. An invitation to the Museum of Natural History to commemorate 10 years of Marketing and Advertising deserves only the best finishes. The theme of the invite paid homage to the historical location and a dynamic future. This was accomplished by fusing a custom die-cut with a modern edge, tactical finishes using soft-touch paper, and finishing the message with spot varnishing for the type.
When asked to create a brochure to present the dynamic sales offerings, it was apparent that the standard z-fold would not do the job. The brochure needed to convey a modern, clean and unique style. After comping a few sizes, the best fit was a square multi-page design with a layout hierarchy, balance, and flow.
