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Revitalizing a sub-brand with a robust toolkit to capture new markets and drive national reach.
Design and Product Direction
Websites, Visual system, Brochures, Event Materials
Brand Management & Digital Design
The challenge was clear: create a sub-brand that feels distinct but remains firmly tied to Comcast’s core identity. Using existing brand foundations, I developed a spotlight design system with versatile components to establish a visual language that stands apart while still echoing Comcast’s essence.
Building a user-focused web application was crucial for connecting marketers—whether from SMBs or large agencies—to the right advertising solutions. With interactive prompts and a clean interface, the Comcast Spotlight platform allows users to discover features aligned with their needs, creating an engaging, intuitive, and results-driven media-buying experience.
A suite of one-page sales sheets streamlined the message with concise design and compelling calls to action. The layout highlighted key features, benefits, and client testimonials, with customized illustrations that effectively communicated Comcast Spotlight’s value. This ensured potential clients quickly understood the core benefits while integrating seamlessly with the refreshed brand experience.
Designing an invitation for a marketing and sales milestone at the Museum of Natural History presented a unique challenge—honor the venue’s timeless history while signaling the dynamic future ahead. The invitation came to life with a custom die-cut and soft-touch paper, creating a tactile connection. Opening the first layer revealed spot varnishing that beautifully accentuated the typography—melding tradition and innovation into a memorable experience.
When the project demanded more than a standard z-fold, the design needed something modern and clean. After experimenting with formats, the solution emerged: a square, multi-page layout featuring a balanced hierarchy and seamless flow—delivering a polished, innovative final product.
