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A microsite built to boost awareness and guide stakeholders through a brand evolution, all while keeping the design clear and intuitive. The goal? To balance continuity and growth in one seamless experience.
Art Direction
Microsite & Illustrations
Brand & Digital Design
When it comes to digital design, it all starts with information architecture. I’m all about building a solid framework before diving into the art of it all. After testing several iterations, I landed on infinite scroll as the winner. Why? Its smooth jump-to links make it easy to hop between sections, and users glide through the content without hitting any roadblocks. With a fluid layout, clear content flow, and intuitive interaction patterns, users never have to second-guess their next move. I defined every part of the experience so that as they scroll, they effortlessly absorb updates and key information.
The brief was clear: create a design that feels forward-thinking, progressive, and dynamic. To bring this to life, I sourced photography that played with depth of field, drawing users in and setting the tone for the site’s vision. The illustrations were minimal and clean—just enough to support the message without overpowering it. Every navigational touchpoint was chosen to reveal a transformational point the company was embarking on as users moved through the site
