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Crafting a cohesive brand and web experience for a comprehensive cannabis and hemp retailer, including inventory management solutions and point-of-sale (POS) hardware, tracking the journey from seed to sale.
Brand & Experience Design Direction
E-commerce Website, Branding System, and Guidelines
Brand Development & Experience Design
Designing a point-of-sale and entry portal for an inventory management web app posed several challenges, such as creating an intuitive interface for diverse audience segments while aligning with the business-driven goals of the cannabis industry. To address this, I developed a framework with clear navigational pathways tailored to each user group, aiming to empower them. By pairing calls to action with distinct "funnels," the experience supported smooth navigation through various stages of the conversion process—whether building trust or guiding customers directly to the purchase flow.
The hero scene on the homepage seamlessly transitions between POS and inventory management solutions through animation, with a cyclical fading gradient from blue to green and a parallax effect. Subtle micro animations help users understand their current status, actions, and results. Standard visual hierarchy patterns ensure that elements are easy to read and understand, enhancing the user experience.
Micro-animations and clear visual hierarchy guide users through their progress and actions, improving clarity and experience. Key features include an engaging sticky header, a comprehensive resources section, and a streamlined cart and checkout process with advanced payment options, ensuring a smooth transaction experience.
