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An educational and outreach initiative designed for healthcare professionals (HCPs) managing patients with Bruton's Tyrosine Kinase (BTK) disorders.
Group Art Supervisor
Dynamic Display Ads & Microsite
Service Design
I developed an educational platform that captured attention, guided HCPs through key disease insights, and presented treatment pathways in a way that felt clear, credible, and compliant.
To elevate usability, I designed the microsite around simplicity, clarity, and strategic content flow. Grounded in developmental milestones, the layout ensures that essential information is easy to navigate and absorb. A 3D video introducing the relationship between B-cells and inhibitors served as an instant visual anchor—transforming a complex mechanism into an engaging, intuitive learning moment. This approach made the science digestible while reinforcing AstraZeneca’s commitment to impactful medical education.
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In a crowded digital space, standing out is critical. To tackle banner blindness and increase click-through rates, dynamic display ads were implemented. This approach not only overcame ad fatigue but also ensured the campaign’s visibility in a sea of competing messages, driving better engagement and interaction.
