Pharma

Picato

A comprehensive patient management and engagement platform designed to provide timely access to essential medical resources, enhancing patient outcomes.

Role

Art Direction

Scope

Website & Infographics

Balancing Design and Compliance

The Picato project aimed to help healthcare professionals and patients access critical information about Bruton's Tyrosine Kinase (BTK) inhibitors, with a focus on compliance and engagement. The core challenge was ensuring a balance between presenting detailed, compliant safety information and creating an intuitive, user-friendly platform. By working closely with legal and compliance teams, we positioned the ISI prominently yet unobtrusively, allowing for easy access without interrupting the user experience.

Effortless Engagement

The redesign focused on addressing critical mobile size issues in a site that was not built using a mobile-first approach. By resolving layout constraints, restructuring content, and improving usability across breakpoints, the experience became clearer, more accessible, and better aligned with user behavior—ultimately strengthening performance and engagement.

Key improvments:

Restructured content to read more clearly on smaller devices
Enhanced SEO performance by strengthening content hierarchy and page structure
Increased organic visibility and traffic after technical and structural fixes
Boosted patient engagement and conversions with clearer pathways and improved usability

Amplifying Visibility

By prioritizing mobile optimization and strengthening the site’s content structure, the redesign improved both the patient experience and overall site performance.

What this achived:

Improved patient experience across mobile and desktop
Increased Google ranking and boosted organic search visibility
Generated higher traffic and stronger conversion rates
Enhanced patient engagement through clearer pathways and usability
Improved accessibility by refining content hierarchy and mobile layouts
Contributed directly to stronger business performance for the brand

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Illustrating Instructional Design

The core design principle was simplicity without sacrificing clarity. By carefully selecting iconography, typography, and layout, we ensured that key messages were clear and easy to digest. The balance between visuals and content enhanced user understanding, creating a user-friendly and educational experience. This approach not only increased comprehension but also improved user interaction, ultimately helping patients better engage with the platform.