Establishing emotional connections and shaping
Embracing the intersection between, User, Business
Creating and organizing the elements
Discovering user behaviors, needs, and motivations
Designing deeper meanings
in simplified representations
Maximizing usability and experience design
Rashetda Cambridge is regularly involved in the development of, creative content strategies, authoring creative treatments and concept pitches. Her infectious passion for design not only informs those she collaborates with, it also informs how she applies the appropriate emphasis based on the business objectives, and use-case.
She has applied her design finesse to oversee the development of brand visual systems, advertising and marketing campaigns and synthesizing research into experience design strategies.