Overview
AT&T’s privacy controls had accumulated across multiple pages with no single place to manage them. Programs were disconnected, consent states were unclear, and customers had no reliable way to understand what they’d agreed to or how their choices connected.
Raising the bar on transparency, sensitive data use, and consumer consent. Regulators were actively scrutinizing dark patterns.
Disconnected controls meant customers couldn’t meaningfully exercise their rights. It was becoming a legal liability, not just a UX problem.
Approach
I evaluated three layout patterns against those constraints:
Could not handle the volume of legal content required across programs.
Lost the program relationships critical to compliance communication.
Collapsed under consent state complexity at scale.
None of them worked independently. The content needed a hybrid: rows and columns combined into a single framework that could hold programs, explanations, and consent states simultaneously without sacrificing readability.
Solution
Programs sit side by side. Customers scan across and compare options. Consent states are immediately visible without expanding anything.
The table shifts into stacked modules. Each program becomes a contained section that expands to reveal detail. Same information, different spatial logic.
Outcomes
All privacy controls in one navigable experience.
Holds program relationships, legal content, and consent states in one structure without losing readability.
Desktop comparison view shifts to mobile stacked modules.
Neutral interface that presents choices without steering them.
New consent programs slot into the existing structure as legislation evolves.
A consent system built to absorb new state privacy laws without starting over.