Picato · Experience & Website Design
Picato · Experience & Website Design
Overview
A redesigned patient management and engagement platform that improves access to critical medical resources and supports better patient outcomes. The challenge was balancing detailed safety and regulatory information with a digital experience that still felt intuitive.
Important safety information had to remain clearly visible at all times — without overwhelming the interface or burying the content patients actually needed.
Content restructured to read clearly on smaller devices — a non-trivial problem when ISI requirements limit how much can be collapsed or hidden.
Approach
The challenge wasn’t just visual — it was structural. Pharma digital experiences carry regulatory obligations that constrain layout, hierarchy, and interaction in ways most design problems don’t. Important safety information needed to be present and legible without becoming the first thing every user bounced from.
The approach was to treat compliance as a design input, not a layer applied after the fact. ISI placement, type sizing, and content sequencing were planned from the start — which meant the experience could be built around real user needs rather than retrofitted around legal requirements.
Safety information positioned within the content flow — visible without dominating, compliant without being disruptive.
Hierarchy rebuilt for mobile — content reads clearly at every screen size without sacrificing regulatory requirements.
Clearer journeys to the resources patients actually needed — fewer dead ends, more direct access to support.
Solution
Instructional design principles shaped how content was sequenced and visualized throughout the experience. Data visualization made clinical information digestible without losing accuracy. The redesign produced measurable results: improved Google ranking and organic search visibility, higher traffic and stronger conversion rates, and enhanced patient engagement through clearer pathways.
Enhanced SEO performance came from fixing content hierarchy issues that had been suppressing organic visibility. Technical improvements and a cleaner content structure addressed both user experience and search performance simultaneously.
Outcomes
Clearer pathways and better content hierarchy across both mobile and desktop — patients reached what they needed faster.
Increased Google ranking and organic search visibility after technical fixes addressed structural SEO issues.
Higher traffic and stronger conversion rates driven by improved content clarity and user flow.
Stronger engagement through clearer pathways to critical medical resources and support tools.
Refined content hierarchy improved accessibility — compliance requirements and accessibility goals aligned, not in tension.
Stronger business results downstream of a better patient experience — trust and usability translated directly to outcomes.
Overview
A redesigned patient management and engagement platform that improves access to critical medical resources and supports better patient outcomes. The challenge was balancing detailed safety and regulatory information with a digital experience that still felt intuitive.
Important safety information had to remain clearly visible at all times — without overwhelming the interface or burying the content patients actually needed.
Content restructured to read clearly on smaller devices — a non-trivial problem when ISI requirements limit how much can be collapsed or hidden.
Approach
The challenge wasn’t just visual — it was structural. Pharma digital experiences carry regulatory obligations that constrain layout, hierarchy, and interaction in ways most design problems don’t. Important safety information needed to be present and legible without becoming the first thing every user bounced from.
The approach was to treat compliance as a design input, not a layer applied after the fact. ISI placement, type sizing, and content sequencing were planned from the start — which meant the experience could be built around real user needs rather than retrofitted around legal requirements.
Safety information positioned within the content flow — visible without dominating, compliant without being disruptive.
Hierarchy rebuilt for mobile — content reads clearly at every screen size without sacrificing regulatory requirements.
Clearer journeys to the resources patients actually needed — fewer dead ends, more direct access to support.
Solution
Instructional design principles shaped how content was sequenced and visualized throughout the experience. Data visualization made clinical information digestible without losing accuracy. The redesign produced measurable results: improved Google ranking and organic search visibility, higher traffic and stronger conversion rates, and enhanced patient engagement through clearer pathways.
Enhanced SEO performance came from fixing content hierarchy issues that had been suppressing organic visibility. Technical improvements and a cleaner content structure addressed both user experience and search performance simultaneously — the same structural decisions that made the experience clearer for patients made it more legible for search engines.
Outcomes
Clearer pathways and better content hierarchy across both mobile and desktop — patients reached what they needed faster.
Increased Google ranking and organic search visibility after technical fixes addressed structural SEO issues.
Higher traffic and stronger conversion rates driven by improved content clarity and user flow.
Stronger engagement through clearer pathways to critical medical resources and support tools.
Refined content hierarchy improved accessibility — compliance requirements and accessibility goals aligned, not in tension.
Stronger business results downstream of a better patient experience — trust and usability translated directly to outcomes.