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Developing a brand that navigates cultural differences and regional norms while creating a universal connection
Art Direction
Brand Development & Experience Design
Branding, Website & Web Application
Building a global brand starts with a solid strategy. For me, that means creating flow diagrams to map out the approach before diving into design. This process ensures transparency, solves foundational challenges early, and sets the stage for a smooth, impactful journey from concept to execution.
Leading a global design team, I drove a full brand refresh that aligned Andela’s identity with its mission of connecting brilliance to opportunity. I refreshed the visual style, elevated the narrative, and created a system that felt energetic, human, and globally resonant.
Bringing the brand vision to life meant creating
As the needs shifted from branding into a UX-focused, data-driven platform, the client-facing web app delivered real-time visibility into engineering performance from cycle time and code quality to onboarding and delivery metrics. By consolidating critical data into a single view, it uncovered hidden workloads, streamlined sprint planning, and enabled clients to make faster, more informed decisions.
Key contributions:
